How-to-write guide:
Strunk and White, "The Element of Style"
William Zinsser, "On Writing Well"
Donald McCloskey, "The Rhetoric of Economics"
How-to-publish guide:
Kwan Choi (Iowa State), "How To Publish In Top Journals"
John Creedy (Melbourne), "From Manuscript to Publication: A Brief Guide for Economists"
Daniel Hamermesh (Texas), "The Young Economist's Guide to Professional Etiquette"
Carsten Sorensen (LSE), "This Is Not An Article"